Build the Route.
Win the Market.
We help brands design RTM, launch GTM, and scale in new geographies—end-to-end, from strategy to sales ops.
Trusted across payments, banking, insurance, automotive, FMCG, mobile money, smartphones, IT services
P&G Visa Toyota Nokia Samsung Huawei
Intel HP Dell Coca-Cola Telenor Apple
SCB Hino Gillette Motorola
RTM by Design
Frictionless Market Entry
Full-stack GTM
Operate & Scale
Free Checklist: 14-step Market Entry Readiness
Get our proven framework for successful market entry
Our Services
Brillio delivers end-to-end commercial buildouts: strategy → channel → marketing → operations
Route-to-Market (RTM)
Strategic channel design and distribution planning for optimal market penetration
Market Entry & Expansion
Comprehensive market entry strategies and expansion planning for new geographies
Channel & Distribution Design
Optimized distribution networks and channel partner management systems
Marketing Strategy & GTM
Go-to-market strategies with integrated marketing and communication plans
Pricing, BNPL & Monetization
Strategic pricing models and innovative monetization strategies
E-commerce & Retail Enablement
Digital commerce strategies and retail channel optimization
After-Sales, CX & Call Center
Customer experience optimization and support infrastructure
Data, Analytics & AI Ops
Data-driven insights and AI-powered operational optimization
Industries We Serve
Brillio adapts proven RTM playbooks to category realities
Payments & Banking
Digital payment solutions and financial services market entry
Insurance
Insurance product distribution and market expansion strategies
Automotive
Automotive market penetration and dealer network optimization
Personal Care & FMCG
Consumer goods distribution and retail channel strategies
Mobile Money & Fintech
Fintech solutions and mobile payment ecosystem development
Smartphones & Consumer Tech
Technology product launches and consumer electronics distribution
A builder's consultancy—designed by operators
Founded by Muhammad Ifrahim, Brillio brings real-world operational experience to strategic consulting
Experience
Worked with leading brands including P&G, Visa, Toyota, Nokia, Samsung, Huawei, Intel, HP, Dell, Coca-Cola, Telenor, Apple, SCB, Hino, Gillette, and Motorola.
Operating Regions
UAE, Pakistan, KSA, wider MENA & South Asia, US/EU via strategic partners.
Our Methodology
Diagnose fast → design crisp plan → embed → leave assets & dashboards.
Track Record
100+ launches, multi-market rollouts, and distributor network implementations.
Insights & Resources
Articles, playbooks, checklists, and templates to accelerate your market entry
RTM Playbook: 14 Steps to Market Entry Readiness
Comprehensive guide covering strategy, planning, and execution for successful market entry.
Distributor Scorecard Template
Evaluate and optimize your distribution partner performance with our proven assessment framework.
Ready to open your next market?
Talk to Brillio about your market entry and expansion needs
Texrim
322 N Pennsylvania Ave,
Wilkes-Barre, PA 18702, USA
Email Us
info@texrim.com
Phone
+1 (570) 755-5066